Healthy Skepticism Library item: 8200

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Gopal K.
Patients as partners
Pharmaceutical Executive 1997 Oct; 17:32, 34

Abstract:

Different aspects of the relationship between pharmaceutical industry and both patients and patient support groups and the issue of direct-to-consumer advertising of prescription drugs in Europe are discussed.