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Healthy Skepticism Library item: 8198

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Craig RP.
Patient as a partner in prescribing: direct to consumer advertising
Journal-of-Managed-Care-Pharmacy 1998 Jan-Feb; 4:15-16, 18-19


Abstract:

Changes in health care delivery that have affected pharmaceutical marketing strategies, and the regulation, types, advantages, disadvantages, and implications of direct to consumer advertising by the pharmaceutical industry are discussed.

 

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