Healthy Skepticism Library item: 8192

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Akanmu O.
Nigeria-strategy and strength for industry
Pharmaceutical Executive 1997 Nov; 17:74-78

Abstract:

Successful initiatives by Glaxo Wellcome in Nigeria are described and industry structure in Nigeria is discussed with reference to the bargaining power of major industry players such as customers—doctors, pharmacists, and patients—and suppliers, the pharmaceutical companies; how Glaxo Wellcome’s focused business strategy in Nigeria formed a critical source of sustainable competitive advantage for the company’s prescription medicines business is also discussed.