Healthy Skepticism Library item: 8175

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Hensley S.
Defying the prescription: Forget forecasts--drug sales soar under managed care
Modern Healthcare 1998 Apr 13; 28:42

Abstract:

The dramatic increase in prescription drug sales over recent years despite predictions that drug companies would fall on hard times under managed health care is described, including the growth in pharmaceutical drug sales over the last 10 years, the approval of new blockbuster prescription products that have helped to buoy prescription sales, the impact of health maintenance organizations on prescription drug consumption, the impact of financial success of drug companies on their hospital customers, and the impact of drug companies’ targeting patients rather than doctors on increasing prescription sales.

Keywords:
Commerce Data Collection Drug Costs/trends* Drug Utilization/economics Drug Utilization/statistics & numerical data Drug Utilization/trends* Managed Care Programs/economics United States