Healthy Skepticism Library item: 8174

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lyftingsmo S.
Make the drug package for the patient-not for the doctor!
International Pharmacy Journal 1998 May-Jul; 12:79

Abstract:

Recommendations for international pharmaceutical manufacturers to improve prescription drug package design and labeling are presented; the use of an area on the drug package solely for patient information and the need for more research on how package design affects drug use and compliance are discussed.