Healthy Skepticism Library item: 8172

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Yaguda S.
Take to the air by radio
Pharmaceutical Executive 1998 Mar; 18:72, 74, 76

Abstract:

The use of radio by prescription drug marketers to reach specific consumers more easily is described, including a discussion of radio’s cost-efficiency and targetability, and the advantages of its use compared with other media such as newspaper and television.