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Healthy Skepticism Library item: 8167

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Carbon C, Bax RP.
Regulating the use of antibiotics in the community.
BMJ 1998 Sep 5; 317:(7159):663-5
http://www.bmj.com/cgi/content/full/317/7159/663


Abstract:

An overview of the literature regarding the costs of antibiotic prescribing, the effects of regulatory and legislative attempts to control antibiotic prescribing, strategies for managing antimicrobial resistance as a public health and political issue, and the role of the pharmaceutical industry in developing new antibiotics is presented.

Keywords:
Anti-Bacterial Agents*/economics Anti-Bacterial Agents*/therapeutic use Community Health Services Decision Making Drug Costs Drug Resistance, Microbial Health Policy Humans Pharmacies Public Health Technology, Pharmaceutical

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963