Healthy Skepticism Library item: 8165

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Pearson P, McWhinney P, Stanley P.
Resistance to antibiotics: Prescribing of antibiotics needs to be rational
British Medical Journal 1998 Nov; 317:1521
http://www.bmj.com/cgi/content/full/317/7171/1521/b

Abstract:

A brief critique of 2 advertisements for antibiotics appearing in the British Medical Journal is presented and the possible impact of such advertising on rational antibiotic prescribing is discussed.

Keywords:
Advertising* Drug Resistance, Microbial* Humans Periodicals