Healthy Skepticism Library item: 8158

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Smith D.
It's our health...and we want more than advertising
Pharmaceutical Executive 1998; 1:(2):23-24

Abstract:

A commentary on the brief summaries contained in direct-to-consumer prescription drug advertising and recommendations for improving the summaries are presented.