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Healthy Skepticism Library item: 8148

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

McCarthy R.
Direct-to-consumer ads and cosmetic pharmacology
Drug Benefit Trends 1998 Jun; 10:18


Abstract:

The influence of direct-to-consumer (DTC) advertising in fueling consumer demand for drugs such as sildenafil citrate (Viagra) that are not a medical necessity but enhance lifestyle are discussed. Various utilization management strategies for dealing with advertising-stimulated patient demand for lifestyle drugs within the managed care setting are explored.

 

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