Healthy Skepticism Library item: 8142

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Holmer AF.
Direct-to-consumer prescription drug advertising builds bridges between patients and physicians.
JAMA 1999 Jan 27; 281:(4):380-2
http://jama.ama-assn.org/cgi/content/full/281/4/380

Abstract:

The positive impact on health care of direct-to-consumer advertising of prescription drugs by the pharmaceutical industry is discussed, including improved communication between patients and physicians, improved patient compliance, and increases in the diagnosis and treatment of disease.

Keywords:
Advertising* Drug Industry* Drug Utilization Health Education Humans Information Dissemination Patient Participation* Physician-Patient Relations* Public Health Risk Assessment* United States