Healthy Skepticism Library item: 8137
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
McKechnie S.
Advertising by pharmaceutical companies in eBMJ.
BMJ 1999; 318:(7183):598
http://www.bmj.com/cgi/content/full/318/7183/598
Abstract:
A consumer advocate group’s viewpoint regarding the ethics of pharmaceutical industry advertising of prescription drugs on the British Medical Journal World Wide Web site (eBMJ), especially because of consumer access to the site, is presented; a brief reply to the viewpoint from the editor of the BMJ is included.
Keywords:
Advertising*
Drug Industry*
Editorial Policies*
Information Dissemination
Internet*
Periodicals*
