Healthy Skepticism Library item: 8136

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Wechsler J.
Costs, coverage, and commercials
Pharmaceutical Technology 1998 Nov; 22:14, 16, 18, 20, 22-24

Abstract:

Concerns about the rising drug costs and their effect on health plan coverage of prescription medications are discussed. Increases in drug spending can be attributed to more new products, direct-to-consumer (DTC) advertising, an aging population, and government coverage mandates. The case against DTC advertising is presented.