Healthy Skepticism Library item: 8135

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Ukens C.
Reaching new heights
Drug Topics 1998 Apr 6; 142:23

Abstract:

Increased pharmaceutical sales in 1997, resulting from the launch of several new prescription drugs and the forced march of Medicare and Medicaid beneficiaries into private managed care, are reported. Data on prescription drug manufacturers’ best customers, average prescription retail price to consumer, and manufacturer 1997 OTC sales to outlets are included.