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Healthy Skepticism Library item: 8134

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Waltermire RD.
Direct-to-consumer advertising of Rx drugs can be harmful to your health
Drug Benefit Trends 1998 Oct; 10:60-61


Abstract:

Concerns about direct-to-consumer advertising by pharmaceutical manufacturers regarding prescription drugs are discussed, and recommendations for health plans to improve the management of prescription drugs and minimize the potential for drug interactions and adverse drug reactions (ADRs) are presented.

 

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