Healthy Skepticism Library item: 8132
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Smith D.
Can DTC programs improve patient compliance?
Pharmaceutical Executive 1998 Sep; 18:14, 17
Abstract:
The potential impact of direct-to-consumer (DTC) advertising in improving patient compliance and awareness of treatment options is discussed.