Healthy Skepticism Library item: 8131
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Madell R.
High energy collision: where medical & consumer marketing intersect
Pharmaceutical Executive 1998 Sep; 18:75-112
Abstract:
A pharmaceutical management forum on the proper balance of medical and consumer marketing for prescription products is presented.