Healthy Skepticism Library item: 8130

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Petersen C.
I read it over breakfast: print proves its appeal with some all-ink DTC campaigns
Pharmaceutical Executive 1998 Sep; 18:6-8, 10, 12

Abstract:

The appeal of print media over broadcast media in the pharmaceutical industry in targeting audiences for direct-to-consumer (DTC) prescription drug advertising is discussed.