Healthy Skepticism Library item: 8129
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Hewitt A, Jaquiss I.
Particle equation: company viewpoints
Pharmaceutical Executive 1998 Sep; 18:128-130, 132, 134, 136, 138
Abstract:
A discussion on direct-to-consumer (DTC) advertising is presented, including DTC’s impact on the media purchasing habits of pharmaceutical executives.
