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Healthy Skepticism Library item: 8124

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

APhA sets policy on telepharmacy, DTC ads, unions
American Journal of Health System Pharmacy 1999 Apr 15; 56:706-707


Abstract:

Policies relating to telepharmacy and direct-to-consumer (DTC) advertising adopted by the American Pharmaceutical Association (APhA) house of delegates during their 1999 annual meeting are summarized; other policies on collective bargaining/unionization are also mentioned.

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.