Healthy Skepticism Library item: 8121

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Trend of the month: managed care, new products, and DTC efforts spur Rx sales growth
Drug Benefit Trends 1998 May; 10:10-11

Abstract:

Various reasons for double-digit growth in prescription drug sales, including the coverage of pharmaceuticals by managed care organizations, successful new drug products, direct-to-consumer (DTC) advertising, and the pharmacological treatment of human immunodeficiency virus infection (HIV)/ acquired immunodeficiency syndrome (AIDS), and several pivotal issues that will affect the future sales growth of pharmaceuticals are discussed.