Healthy Skepticism Library item: 8120

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Fleming DJ, Samuels KW.
Direct-to-consumer advertising and the learned intermediary.
Hosp Pract (Minneap) 1998 Sep 15; 33:(9):129-30

Abstract:

The role of direct-to-consumer advertising in a recent increase in litigation aimed at pharmaceutical manufacturers for alleged false and misleading advertising, and the legal responsibilities of physicians as learned intermediaries between patients and the manufacturers of prescription drugs are discussed.

Keywords:
Advertising/legislation & jurisprudence* Communication Drug Industry/legislation & jurisprudence* Fraud/legislation & jurisprudence Humans Liability, Legal* Physician's Role* United States