Healthy Skepticism Library item: 8117

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Wechsler J.
Consumer advocates & pharmacists attack DTC ads
Pharmaceutical Executive 1998 Oct; 18:8, 7

Abstract:

The viewpoints of representatives for consumer advocates and pharmacists organizations as to whether it is possible to ensure that direct-to-consumer (DTC) advertising is appropriate, balanced, and nonmisleading are presented.