Healthy Skepticism Library item: 8111

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Meinhardt RA.
Congress takes aim at retail pharmacy pricing
Drug Benefit Trends 1998 Nov; 10:21-22

Abstract:

Congressional bills addressing the increasingly high prices of prescription drugs for uninsured citizens, especially the elderly, and the relevance of these bills for pharmacy benefit managers and the pharmaceutical industry are discussed.

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963