Healthy Skepticism Library item: 8096

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Zoeller J.
Top 200 drugs: aggressive detailing and direct-to-consumer advertising are landing new products in the top 200 rankings much sooner
American Druggist 1999 Feb; 216:41-44, 46, 48

Abstract:

How aggressive detailing and direct-to-consumer advertising are landing new products in the top 100 rankings much sooner are described, including a list of the top 200 drugs dispensed most often in the United States, rankings for the top 100 new and refill prescriptions, and rankings for the top 50 generic drugs.