Healthy Skepticism Library item: 8093

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Maine LL.
Direct-to-consumer advertising: a pharmacy perspective.
Clin Ther 1998; 20:

Abstract:

The current policies of the American Pharmaceutical Association (APhA) and other national organizations, including the American Society of Health-System Pharmacists (ASHP), on direct-to-consumer advertising of prescription drugs, the results of a separately published survey regarding this type of advertising, and key issues for direct-to-consumer advertising policy development are discussed.

Keywords:
Advertising/trends* Pharmacy/trends* Public Health Societies, Pharmaceutical United States