Healthy Skepticism Library item: 7979
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
West D.
DTC decisions: from revolution to evolution
Pharmaceutical Executive 1999 Jul; 19:4-6, 8
Abstract:
The expansion and changes in direct-to-consumer advertising are discussed, including the steps involved in creating one of the first direct-to-consumer advertisements.
