Healthy Skepticism Library item: 7977

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Morris L.
Reminder and help-seeking ads: alive and well
Pharmaceutical Executive 1999 Jul; 19:14

Abstract:

The impact of direct-to-consumer advertisements and their role in serving as reminders and help-seeking vehicles for consumers are discussed.