Healthy Skepticism Library item: 7976
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Smith D.
Risk management: consumer holds the trump card
Pharmaceutical Executive 1999 Jul; 19:2
Abstract:
The role of consumers in medication safety and the impact of direct-to-consumer advertising are discussed.