Healthy Skepticism Library item: 7974

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Nolan A.
Issues & priorities for the pharmaceutical industry in Ireland
Irish Pharmacy Journal 1999 Apr; 77:112-114

Abstract:

Some issues facing the pharmaceutical industry in Ireland are discussed, including cost containment in the health services, changes in the distribution patterns of medicines, relatively little or no growth in the European OTC drug sector during the past 5 yr, and the potential impact of direct to consumer advertising of prescription drugs, if and when it is permitted in the European Union.

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.