Healthy Skepticism Library item: 7972
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Realto V.
Best of the best-1998 top 10
Pharmaceutical Executive 1998 Dec; 18:6-11
Abstract:
The 10 best direct-to-consumer advertising campaigns for prescription drug products in 1998 are described, with Claritin’s (loratadine) Blue Skies campaign winning hands-down among advertising executives and consumers alike.
