Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Smith D.
Is your message lost among the rose petals?
Pharmaceutical Executive 1998 Dec; 18:18-19
Abstract:
The need for content to come first in the design of a prescription drug direct-to-consumer advertisement is discussed.
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