Healthy Skepticism Library item: 7962

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

West D.
Remote control? DTC ponders the twilight zone of TV advertising
Pharmaceutical Executive 1999 May; 19:

Abstract:

The content, consumer reaction, and regulation of direct to consumer television advertising by the U.S. Food and Drug Administration (FDA) are discussed.