Healthy Skepticism Library item: 7955

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Smith DL.
Your patient package insert: does it help or hinder?
Pharmaceutical Executive 1999 May; 19:

Abstract:

The importance of the patient package insert in a pharmaceutical company’s overall direct to consumer advertising strategy is discussed, including the need for accuracy, readability, and comprehension.