Healthy Skepticism Library item: 7942

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

West D.
Sensitivity training
Pharmaceutical Executive 1999 May; 19:

Abstract:

The importance of sensitivity when providing patient information about the treatment of incontinence with tolterodine tartrate (Detrol) is discussed, including marketing with both social and medical concerns in mind, appropriate television advertising, and providing information on a Web site.