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Healthy Skepticism Library item: 7938

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

West D.
Crop at the top: popular ad shops of the DTC world
Pharmaceutical Executive 1999 Jun; 19:6-8, 10, 12, 14


Abstract:

Some statistics and information regarding the leading advertising agencies involved with direct-to-consumer (DTC) advertising of prescription drugs are presented.

 

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