Healthy Skepticism Library item: 7936

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Smith D.
Who says consumers can't make decisions?
Pharmaceutical Executive 1999 Jun; 19:19

Abstract:

The opportunity afforded by direct-to-consumer advertising of prescription drugs to improve consumer awareness and patient compliance is discussed.