Healthy Skepticism Library item: 7927
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Koberstein W.
Media Mix masters: PE's annual agency roundtable
Pharmaceutical Executive 1999 Sep; 19:50-84
Abstract:
An overview of the highlights of the third annual Media Mix Agency Roundtable, a public gathering of pharmaceutical company, agency, and media executives who debate the proper balance of medical and consumer marketing for prescription products, is presented.
