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Healthy Skepticism Library item: 7904

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

van den Hoogen H, Hooijman G, Meulepas M.
Bottom up approach of local pharmacotherapeutic consultations involving pharmacists and general practitioners
Pharmaceutisch Weekblad 1999 Oct 15; 134:1400-1404


Abstract:

The characteristics and the history of pharmacotherapeutic consultations in the Dutch town of Asten are presented on the basis of interviews with 8 general practitioners and 2 pharmacists. The success of the consultations was evidenced from the low number of prescriptions per patient and the low costs per prescriptions. It was noted that this success was based on the character of the consultations that aim at combining local knowledge and expertise, independent from the pharmaceutical industry. This model may be useful for broader application.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963