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Healthy Skepticism Library item: 6896

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Dr. Celebrity
Consumer Reports 1999 May8-9


Abstract:

Celebrities are increasingly being used in the promotion of prescription drugs in the United States since the Food and Drug Administration relaxed its rules about direct-to-consumer broadcast advertising.

Keywords:
*news story/United States/ direct-to-consumer advertising/ DTCA/celebrities/ broadcast advertisements/endorsements/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING/PROMOTIONAL TECHNIQUES: ENDORSEMENTS

 

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