Healthy Skepticism Library item: 6895

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

Working Group on Women and Health Protection
To do no harm: DTC advertising of prescription drugs
1999 Apr 12
www.hc-sc.gc.ca/hpb-dgps/therapeut/htmleng/consult_dtca.html

Abstract:

The document presents a number of reasons why direct-to-consumer advertising of prescription drugs should not be allowed in Canada from the point of view of women’s health issues. It also argues for stricter control of existing promotion.

Keywords:
*analysis/Canada/women/direct-to-consumer advertising/DTCA/regulation of promotion/quality of information/health and healthcare/ medicalization of problems/ Pharmaceutical Advertising Advisory Board (Can)/ Pharmaceutical Manufacturers Association of Canada/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: MEDICALIZATION OF PROBLEMS/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION