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Healthy Skepticism Library item: 6886

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Advertising of CCBs for hypertension
Health Skepticism 1999 Jan; 2:(1):3-4


Abstract:

The article analyzes journal advertisements for calcium channel blockers that are running in New Zealand medical journals.

Keywords:
*content analysis/New Zealand/journal advertisements/quality of information/hypertension/calcium channel blockers/images in ads/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS

 

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