Healthy Skepticism Library item: 6874

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Marley J.
Complaints: a personal view
Australian Prescriber 1999; 22:80
http://www.australianprescriber.com/magazines/vol22no4/complaints.htm

Abstract:

The author recently lodged a complaint with the Australian Pharmaceutical Manufacturers Association about direct advertising of a product to the public. He was impressed with some aspects of the system but not with others.

Keywords:
*analysis/Australia/Australian Pharmaceutical Manufacturers Association/DTCA/direct-to-consumer advertising/regulation of promotion/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION