Healthy Skepticism Library item: 6870

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Direct-to-consumer pharmaceuticals: media trends, market leaders, market size, market growth and more
Magazine Publishers of America 1999
www.magazine.org

Abstract:

This issue of Market Profile details the increasingly important DTC pharmaceutical marketplace with information on the leaading DTC advertisers, the DTC market for use in presentations and other sales material, pharmaceutical companies use of media and its impact on consumers and the breadth of the DTC marketplace.

Keywords:
*analysis/United States/DCTA/direct-to-consumer advertising/ broadcast advertisements/ general public and consumers/ influence techniques/ market share/ marketing strategies/ print advertisements/ promotion costs and volume/INFLUENCE OF PROMOTION: MARKET SHARE/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING/VOLUME OF AND EXPENDITURE ON PROMOTION