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Healthy Skepticism Library item: 6866

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Lexchin J.
PMAC code of marketing practices.
CMAJ 1999 Jun 1; 160:(11):1556
http://www.cma.ca/cmaj/vol-160/issue-11/letters-11.htm#7


Abstract:

Pharmaceutical companies and doctors are both violating the codes from the Canadian Medical Association and the Pharmaceutical Manufacturers Association of Canada when it comes to industry payments to doctors for travel or lodging expenses at continuing medical education events. The author presents two examples of where this has happened.

Keywords:
*letter to the editor/Canada/ Canadian Medical Association/ continuing medical education/ drug company sponsored meals and travel/ Pharmaceutical Manufacturers Association of Canada/ doctors/ guidelines, discussion of/CME/regulation of promotion/ Code of Marketing Practices (Can)/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/REGULATION, CODES, GUIDELINES: CME/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: HEALTH PROFESSIONAL ORGANIZATIONS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION Canada Drug Industry/standards* Ethics, Institutional Guidelines Humans Marketing of Health Services/standards* Societies, Medical

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963