Healthy Skepticism Library item: 6864

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lexchin J.
Following the rules in marketing
Canadian Medical Association Journal 1999; 161:685-686
http://www.cma.ca/cmaj/vol-161/issue-6/letters-6.htm#4

Abstract:

The author replies that he did not complain about code violations because other complaints have not made him confident about the complaints process and also because the reporting process around code violations lacks transparency.

Keywords:
*letter to the editor/Canada/ Code of Marketing Practices (Can)/ Canada’s Research-Based Pharmaceutical Companies/ regulation of promotion/ guidelines, discussion of/ drug company sponsored meals and travel/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION