Healthy Skepticism Library item: 6857

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Hoffman JR, Wilkes M.
Direct to consumer advertising of prescription drugs: An idea whose time should not come.
BMJ 1999; 318:1301-2
http://www.bmj.com/cgi/content/full/318/7194/1301

Abstract:

Direct to consumer advertising of prescription drugs is expanding dramatically in the United States. This practice will inevitably drain healthcare dollars, dramatically increase unnecessary prescribing and strain patient-doctor relationships.

Keywords:
*editorial/United States/United Kingdom/Food and Drug Administration/patient demands/ quality of prescribing/direct-to-consumer advertising/DTCA/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING Advertising* Great Britain Pharmaceutical Preparations* United States