Healthy Skepticism Library item: 6846

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Donohoe MT, Matthews H.
Wasted paper in pharmaceutical samples.
N Engl J Med 1999 May 20; 340:(20):1600

Abstract:

Pharmaceutical samples have a very high ratio of packaging to pills. Large packages may contribute to increased brand recognition and prescribing but they also take up excessive space.

Keywords:
*letter to the editor/*analytic survey/United States/drug samples/ packaging/PROMOTIONAL TECHNIQUES: SAMPLES Drug Industry Drug Packaging* Marketing of Health Services Paper* Waste Products*