Healthy Skepticism Library item: 6843

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Chepesiuk R.
Keeping pharmaceutical advertising on track.
Can Fam Physician 1999 Jul; 45:1652-3:

Abstract:

The Pharmaceutical Advertising Advisory Board will start requiring that drug advertisements include results as absolute risk reductions, as well as relative risk reductions, where applicable.

Keywords:
*letter to the editor/Canada/ absolute risk reduction/ journal advertisements/ Pharmaceutical Advertising Advisory Board (Can)/ relative risk reduction/ reporting of results/preclearance of advertisements/ATTITUDES REGARDING PROMOTION: REGULATORS AND GOVERNMENT/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS Advertising* Canada Drug Industry* Health Policy Humans Prescriptions, Drug*