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Healthy Skepticism Library item: 6840

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Ashraf H.
MCA reconsiders drug advertising on the web
Lancet 1999; 353:2136


Abstract:

The Medicines Control Agency is reconsidering whether to allow the BMJ to advertise prescription-only drugs on its web site since the site is accessible to the general public.

Keywords:
*news story/United Kingdom/Medicines Control Agency/BMJ/ Internet/regulation of promotion/PROMOTIONAL TECHNIQUES: INTERNET ADVERTISING

 

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